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Enhanced Cookie Consent Management and User Experience Platform
  1. case
  2. Enhanced Cookie Consent Management and User Experience Platform

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Enhanced Cookie Consent Management and User Experience Platform

themomentum.ai
Information technology

Complex Cookie Management and Compliance Challenges

ExampleCorp faces challenges in managing user consent for various cookies, ensuring compliance with evolving privacy regulations (e.g., GDPR, CCPA), and providing a transparent and user-friendly cookie consent experience. Current methods are fragmented, difficult to manage, and lack detailed analytics on cookie usage and user preferences. There is a need for a centralized and robust solution to streamline cookie consent management and improve data privacy practices.

About the Client

ExampleCorp is a global technology company providing SaaS solutions to businesses. They are committed to data privacy and enhancing user experience.

Project Goals

  • Implement a centralized cookie consent management platform.
  • Ensure full compliance with relevant data privacy regulations (GDPR, CCPA, etc.).
  • Provide users with granular control over their cookie preferences.
  • Improve website performance by optimizing cookie usage.
  • Enhance transparency and build trust with users regarding data privacy.
  • Gain detailed insights into cookie usage patterns and user preferences.

Functional Requirements

  • Granular cookie consent management (categorization: Necessary, Functional, Analytical, Advertisement).
  • User consent preference storage and retrieval.
  • Real-time cookie consent status display.
  • Integration with website content and third-party services.
  • Detailed reporting and analytics on cookie usage.
  • Support for multiple languages and regional privacy regulations.
  • Audit logging of cookie consent events.
  • Ability to customize consent banners and messages.
  • Integration with Hotjar and Google Analytics for enhanced user behavior tracking.

Preferred Technologies

JavaScript
HTML
CSS
API integrations (for Hotjar, Google Analytics, LinkedIn, YouTube, Facebook)
Cloud-based infrastructure (AWS, Azure, or GCP)

Integrations Required

  • Hotjar (for user behavior analytics)
  • Google Analytics (for website analytics)
  • LinkedIn Share Buttons & Ad Tags
  • YouTube Embeds
  • Facebook Pixel (for advertising)
  • HubSpot (for contact management and form submissions)

Key Non-Functional Requirements

  • Scalability to handle increasing website traffic.
  • High performance with minimal impact on page load times.
  • Security to protect user data and prevent unauthorized access.
  • Accessibility compliance (WCAG).
  • Reliability and uptime.

Estimated Business Impact

Implementing this platform will improve ExampleCorp's compliance posture, enhance user trust, and provide valuable data insights for optimizing website performance and marketing efforts. It will also streamline cookie management processes and reduce the risk of regulatory penalties. The platform will lead to a more transparent and user-centric online experience, contributing to improved brand reputation and customer loyalty.

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