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E-commerce Website Optimization and ERP Integration for French Crockery Manufacturer

tridhyatech.com

eCommerce

Retail

Manufacturing

Current Challenges in E-commerce Platform Performance

The client's e-commerce website suffers from slow page loading times, a complex multi-step checkout process causing cart abandonment, and inventory integration issues leading to inaccurate product availability information. These issues result in declining sales, poor customer retention, and operational inefficiencies.

About the Client

Reputed French crockery manufacturer with a 15-year history offering affordable tableware products through both physical stores and an online platform.

Optimization Goals for E-commerce Platform

Reduce page load times to improve user experience and SEO rankings
Streamline checkout process to minimize cart abandonment
Implement real-time inventory synchronization with ERP system
Enhance data accuracy across all sales channels
Improve overall conversion rates and customer satisfaction

Core System Enhancements

Third-party caching system implementation
Customized checkout workflow with reduced form fields
ERP system integration for product catalog and inventory
Real-time stock level updates across channels
Responsive user interface with improved navigation

Technology Stack Requirements

Magento 1

Ultimo Theme

CSS

JavaScript

PHP

MySQL

System Integration Needs

ERP System
Inventory Management Software
Payment Gateways

Performance and Security Standards

Page load time under 2 seconds
99.9% system uptime SLA
PCI-DSS compliance for payment processing
Scalable architecture for 10,000+ concurrent users
Data encryption for customer information

Expected Business Outcomes

Anticipated results include 50% faster checkout completion, 30% reduction in cart abandonment, and 20% increase in organic search traffic due to improved page speed. Real-time inventory updates will eliminate overselling, while enhanced user experience is projected to boost repeat customer rates by 40% within 12 months.