Ecommerce Website Optimization and Customer Experience Enhancement to Achieve Doubling of Organic Traffic

eCommerce

Retail

Consumer products & services

Identifying Challenges in Organic Traffic Growth and Customer Engagement

A rapidly growing online retail company in the healthcare sector faces stagnating organic search traffic, suboptimal website structure, limited customer engagement features, and technical SEO issues that hinder visibility and user experience. They aim to significantly increase organic traffic and enhance customer satisfaction to support expansion of partnerships and product offerings.

About the Client

A mid-sized online retailer specializing in healthcare products and pharmaceuticals, aiming to expand its market reach and improve customer engagement.

Goals for Doubling Organic Traffic and Improving Customer Experience

Achieve a twofold increase in organic website traffic within ten months.
Enhance website visibility and search rankings across key product and informational queries.
Improve site usability and customer engagement through redesign and new features.
Optimize technical SEO to meet latest search engine standards and core web vitals.
Increase customer interaction and satisfaction via online chat and richer review functionalities.
Strengthen offsite reputation through high-quality backlink acquisition.

Core Functionalities for SEO and Customer Engagement Optimization

Implementation of new page types with expert content aligned with YMYL and EAT principles, including query-specific pages, comprehensive medication guides, and FAQ sections with authoritative answers.
Redesign of review pages to allow detailed multimedia reviews, user ratings, and incentive programs for participation.
Enhanced medication detail pages with extended descriptions, cross-linking, and user instructions.
Technical SEO enhancements such as improved page speed, internal linking, optimized URL structures, canonicalization, and crawl depth management.
Offsite SEO strategies focusing on high-quality backlink acquisition.
Integration of an online live chat staffed by experienced professionals.
Redesign of order and search interfaces to streamline user journeys and reduce call center overload.

Preferred Technologies and Architecture for SEO and Engagement

SEO analytical tools for ongoing performance monitoring (analogous to Ahrefs, Google Search Console, GTmetrix).

Web content management system capable of supporting rich media reviews and content types.

Responsive front-end frameworks optimized for fast load times and core web vitals compliance.

External Systems and Data Integrations Needed

SEO analytics and monitoring platforms.
Customer support chat systems.
Content management system for dynamic content updates.
Online payment and order processing modules.

Key Non-Functional Requirements for Performance and Security

Website must load within industry-standard performance benchmarks, aiming for fast page speeds as per Google PageSpeed Insights.
Ensure scalability to handle increased traffic volumes.
Maintain high security standards for customer data and transactions.
Ensure cross-device responsiveness and accessibility compliance.

Projected Business Benefits and Measurable Outcomes

The project aims to hundredly replicate the success of doubling organic traffic within ten months, improving search rankings notably — with top 1 rankings increased by at least 25-40% across key categories, and enhancing overall visibility. Enhanced customer engagement features are expected to increase user interactions, reduce bounce rates, and support expanded partnership growth, directly contributing to increased revenue streams and market share.