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eCommerce Platform Upgrade and Optimization for Health Supplements Retailer
  1. case
  2. eCommerce Platform Upgrade and Optimization for Health Supplements Retailer

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eCommerce Platform Upgrade and Optimization for Health Supplements Retailer

capitalnumbers.com
eCommerce

Core Challenges

The client's existing Magento and Shopify eCommerce websites have become outdated and are no longer supporting necessary system enhancements. This has resulted in performance issues including slow page loading times, bugs, and security vulnerabilities. The Shopify site suffered from particularly severe page load problems due to incorrect code and an outdated theme. Both platforms require significant optimization for speed, user experience, and functionality to maintain competitiveness and customer satisfaction.

About the Client

A UK-based eCommerce brand specializing in health supplements such as protein bars, protein shakes, and multivitamins, catering to individuals with rigorous workout routines. Offers local parcel shop pickup.

Project Goals

  • Improve website speed and performance to ensure fast loading times.
  • Enhance user interface (UI) and user experience (UX) on both Magento and Shopify platforms.
  • Strengthen website security to mitigate vulnerabilities and protect customer data.
  • Implement robust payment gateway integration for quicker and more reliable transactions.
  • Optimize marketing capabilities through integration with email marketing platforms.
  • Improve shipping logistics by integrating parcel shop finder functionality.
  • Modernize the Shopify storefront with a contemporary and optimized theme.

Functional Requirements

  • Magento upgrade to the latest stable version (v2.4.3)
  • Shopify theme replacement with the Dawn theme
  • Integration of parcel shop finder functionality on both platforms
  • Integration with Klaviyo for email marketing automation
  • Implementation of Google Analytics Tag Manager for website tracking
  • Optimization of frontend code for faster page loading
  • Secure and reliable payment gateway integration (Klarna, Checkout.com)
  • Enhanced UI/UX improvements

Preferred Technologies

Magento (version 2.4.3)
Shopify
PHP
Klaviyo
Dawn Theme
Google Analytics Tag Manager
Knockout.js
LESS

Required Integrations

  • Klaviyo (Email Marketing)
  • Google Analytics
  • EVRi ParcelShop Finder API
  • Payment Gateways (Klarna, Checkout.com)

Non-Functional Requirements

  • High website performance (page load time < 2 seconds)
  • Scalability to handle a large volume of orders (20K+ monthly)
  • Robust security to protect against attacks (XSS, DDoS)
  • Responsive design for optimal viewing on all devices
  • Reliable and secure payment processing

Expected Business Impact

The project is expected to significantly improve the customer shopping experience, leading to increased conversion rates, reduced cart abandonment, and higher customer satisfaction. Enhanced website performance will also improve SEO rankings and overall brand perception. By addressing security vulnerabilities, the project will protect customer data and maintain trust. Improved marketing automation will enable more effective customer engagement and drive revenue growth.

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