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E-commerce Platform Modernization with Immersive Jewelry Visualization

halo-lab.com

eCommerce

Consumer products & services

Information technology

Business Challenges

Need to create an engaging digital experience that bridges classic jewelry aesthetics with modern technology, while maintaining user-friendly navigation and ensuring data security for customer transactions.

About the Client

Luxury jewelry retailer offering vintage and contemporary gold jewelry with a focus on digital innovation

Key Objectives

Create elegant minimalistic design showcasing luxury jewelry
Implement 3D modeling technology for product visualization
Develop multilingual interface with intuitive navigation
Enhance data security for customer information protection
Optimize conversion rates through interactive UI elements

Core System Requirements

3D product configurator with gemstone visualization
Responsive web design with Webflow framework
Multilingual interface with language selection
Secure payment gateway integration
Interactive product animations and transitions
Customer account management with data encryption

Technology Stack

Webflow

Redux

Redux Saga

3D modeling tools

System Integrations

Payment processing systems
Customer analytics platforms
Multi-language translation APIs
Security compliance frameworks (PCI-DSS)

Quality Attributes

High-performance 3D rendering optimization
Enterprise-grade data encryption
Cross-browser compatibility
Scalable cloud infrastructure
WCAG 2.1 accessibility compliance

Expected Business Outcomes

Projected 35% increase in online sales conversions through immersive product visualization, with anticipated $40M+ revenue growth potential from enhanced customer engagement and expanded international market reach via multilingual capabilities.