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Veda Holding recognized the need for a robust and scalable e-commerce platform to support local fashion designers and connect them with consumers. Their initial concept lacked a comprehensive technical solution and required replatforming from an existing SaaS solution. The existing system did not effectively integrate with Veda Holding's offline commercial activities or offer features like affiliate marketing and promotion.
A Saudi Arabian real estate investment firm with a focus on creating innovative and integrated commercial spaces, including a burgeoning interest in supporting local businesses and fostering a vibrant creative ecosystem.
The successful development and launch of the e-commerce platform will enable Veda Holding to expand its business into the digital fashion market, empower local designers, and create a new revenue stream. The platform will enhance brand visibility, foster a vibrant creative community, and provide a seamless shopping experience for consumers. The mobile apps will increase user engagement and accessibility, driving sales growth and strengthening Veda Holding’s position as a leader in the Saudi Arabian real estate and creative industries.