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eCommerce Platform Enhancement for Medical Device Distributor
  1. case
  2. eCommerce Platform Enhancement for Medical Device Distributor

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eCommerce Platform Enhancement for Medical Device Distributor

saritasa.com
Medical
Health & Fitness
Pharmaceuticals

Inventory Management and Customer Experience Challenges

AROSurgical, as a distributor of thousands of unique SKUs of medical instruments, faced challenges in managing inventory effectively and providing a user-friendly online shopping experience for surgeons globally. The existing system lacked the robustness and scalability needed to support their growing business and complex product catalog. They needed a system to streamline ordering, payment processing, and shipping logistics.

About the Client

AROSurgical Instruments, Inc. is a distributor of specialized micro surgical equipment and instruments, focused on providing solutions for reconstructive microsurgery needs worldwide.

Project Goals

  • Develop a scalable and secure eCommerce platform to manage AROSurgical's extensive product catalog.
  • Improve the online customer experience for surgeons worldwide.
  • Streamline order processing and fulfillment.
  • Enhance inventory management capabilities.
  • Provide a user-friendly content management system for AROSurgical staff.

Functional Requirements

  • Product catalog management with detailed product information and images
  • Secure online ordering and payment processing (Authorize.net integration)
  • Shipping integration with FedEx
  • Customer account management
  • Order tracking
  • Inventory management system
  • Content Management System (CMS) for managing website content
  • User role management (admin, customer)
  • Reporting and analytics dashboard

Preferred Technologies

Magento
Authorize.net API
FedEx API

Required Integrations

  • Authorize.net for payment processing
  • FedEx for shipping
  • Potential integration with accounting software

Non-Functional Requirements

  • High scalability to handle increasing traffic and product volume
  • Robust security to protect customer data
  • High availability and reliability
  • Responsive design for optimal viewing on various devices
  • Performance optimization for fast page load times

Expected Business Impact

This project is expected to significantly improve AROSurgical's operational efficiency, enhance customer satisfaction, and drive revenue growth by providing a reliable, scalable, and user-friendly eCommerce platform. Improved inventory management will reduce stockouts and optimize order fulfillment, leading to increased sales and customer loyalty. A modern, professional online presence will also strengthen AROSurgical's brand image.

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