Ecommerce Platform Enhancement for a Natural Health Supplements Provider with Advanced Functionality

The client faces significant difficulties with website performance, user engagement, and accessibility. Their existing ecommerce platform is hindered by slow load times due to image-heavy content, inconsistent design across pages, limited integration with advanced sales features like bundle options, and compliance with US accessibility standards. These issues result in reduced customer satisfaction, lower conversion rates, and missed sales opportunities.

A mid-sized provider of natural health supplements aiming to modernize their online storefront, improve user experience, and increase sales through technical and design enhancements.

• Improve website performance and page load times through optimized media loading techniques such as lazy loading.
• Redesign key pages, including landing, collection, and product pages, for a modern, user-friendly experience that aligns with branding standards.
• Implement and seamlessly integrate bundle sales functionality to increase average order value.
• Enhance the checkout process with predictive search and streamlined workflows to boost conversion rates.
• Integrate order tracking features to enable customers to monitor their orders from placement to delivery.
• Ensure full compliance with US accessibility standards to cater to all user demographics.
• Provide continuous support and iterative improvements based on customer feedback and data analysis.

• Modern UI/UX design across all major pages, including homepage, collection pages, product detail pages, FAQ, and checkout.
• Implementation of a bundle sales system to allow customers to purchase multiple products as a package, via integration with a third-party bundle management tool.
• Customized product page templates emphasizing bundle options and detailed product information.
• Enhanced search capabilities with predictive search functionality to improve product discoverability.
• Optimized media delivery with lazy loading to ensure fast page loads, especially for media-heavy content.
• Order tracking system integration enabling real-time updates on order status.
• Accessibility enhancements to meet US standards, ensuring usability for users with disabilities.
• Responsive design for optimal performance on all devices.

• Third-party bundle sales management tool
• Predictive search service
• Order tracking app or system
• Accessibility compliance solutions

• Optimized website load times with performance metrics targeting sub-3 second page loads for key pages.
• Responsive design to support mobile, tablet, and desktop users.
• High availability and scalability to support traffic fluctuations.
• Secure data handling and compliance with relevant data protection standards.
• Ongoing support for continuous improvement and rapid issue resolution.

The project is anticipated to significantly enhance user experience, resulting in faster load times, better accessibility, and seamless navigation. The integration of advanced functionalities such as bundle sales and real-time order tracking is expected to increase conversion rates and overall sales revenue. Continued support and iterative improvements will foster sustained customer satisfaction, leading to improved customer loyalty and competitive positioning in the industry.