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eCommerce Platform Enhancement & Custom Integration for Batida Bakery

ironin.it

Food & Beverage

Hospitality & leisure

Retail

Outdated Platform Limitations

The existing WooCommerce store failed to meet Batida's growing business needs and customer expectations, lacking the flexibility and performance required for a comprehensive online sales platform. The inability to integrate with preferred payment gateways and implement desired user experience enhancements further hindered growth.

About the Client

A leading Polish bakery offering a wide range of sweet cakes, lunch options, and catering services. Seeking a scalable and user-friendly online storefront to expand its customer reach and streamline online ordering.

Key Project Goals

Launch a modern, user-friendly eCommerce store to enhance online sales.
Provide a seamless online ordering experience for customers.
Integrate with multiple payment gateways (PayU, BLIK, Google Pay, Apple Pay, bank transfer, PayPal).
Improve SEO performance to increase organic traffic.
Ensure scalability to accommodate future growth and product expansion.
Empower Batida's team with an easy-to-manage platform.

Core eCommerce Functionality

Product catalog with detailed descriptions, images, and variants.
Secure shopping cart and checkout process.
Customer account management (order history, saved addresses).
Multiple payment gateway integration (PayU, BLIK, Google Pay, Apple Pay, bank transfer, PayPal).
Order management and tracking for both customers and administrators.
SEO optimization features.
Responsive design for optimal viewing on all devices.

Technology Stack

Shopify

Ruby Rails

PayU API

AWS Lambda

Rollbar

External System Integrations

PayU payment gateway
Shipping providers (e.g., DPD, DHL)
Email marketing platform (e.g., Mailchimp)

Non-Functional Requirements

Scalability to handle increasing traffic and order volume.
High performance and fast loading speeds.
Robust security measures to protect customer data and prevent fraud.
Easy maintainability and administration.
Adherence to PCI DSS compliance standards.

Expected Business Outcomes

The new eCommerce platform is expected to significantly increase online sales, improve customer satisfaction, streamline operations, and enhance Batida's brand presence in the Polish market. The custom PayU integration will enable broader customer payment options, leading to higher conversion rates. Improved SEO and a modern user experience will attract more organic traffic and reduce customer acquisition costs.