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Development of Enhanced Real Estate Portal with Online Bidding and Backend Tools

ironin.it

Real estate

Business services

Technology

Challenges in Real Estate Sales and Marketing

Outdated digital infrastructure hindered property sales efficiency, lacking modern UX, online bidding capabilities, and automated backend tools for sellers. Manual processes slowed transactions and limited client acquisition in a competitive market.

About the Client

Prominent B2C property sales portal operator seeking digital transformation of real estate sales processes

Objectives for Platform Enhancement

Create seamless property viewing experience through interactive portal
Implement secure online bidding system with checkout functionality
Develop seller-focused backend tools for process digitization
Improve email communication efficiency through dedicated service

Core System Functionalities

Interactive property viewing portal with 3D visualization
Secure online bid submission and payment processing system
M360 seller dashboard for property management and analytics
Automated email communication service (MESS) for client engagement

Technology Stack Requirements

Ruby

Rails

NEXT.js

AWS

System Integration Needs

Payment gateway integration for bid transactions
Email service provider APIs
CRM integration for seller tools
Cloud storage for property media assets

Performance and Security Standards

High-availability architecture with 99.9% uptime SLA
Secure transaction processing with PCI-DSS compliance
Scalable infrastructure for concurrent user sessions
Responsive design across mobile and desktop platforms

Expected Business Impact

Platform modernization will enable faster property transactions, attract major industry clients through enhanced capabilities, reduce operational costs by 40% through automation, and increase conversion rates via improved user experience. The solution will establish a scalable foundation for future real estate technology innovations.