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eCommerce Platform Enhancement and Customization for Jewelry Retailer

saritasa.com

Retail

Manufacturing

Consumer products & services

Challenges with Current eCommerce Platform

The Jewelry Exchange is seeking to modernize and enhance its online sales platform to meet growing demand, improve customer experience, and optimize operational costs. Their existing custom backend is hindering scalability and flexibility, while the need for personalized product customization (especially for engagement rings) is a key driver for customer purchasing decisions.

About the Client

A leading US jewelry company operating as both a retailer and manufacturer, specializing in high-quality, customizable jewelry.

Project Goals

Enhance the online customer experience.
Improve website scalability to accommodate future growth.
Reduce operational costs associated with the current custom backend.
Maintain and expand robust product customization options.
Increase online sales through a user-friendly and visually appealing platform.

System Functionality

Product catalog browsing and search.
Detailed product information and high-quality imagery.
Customizable product configuration (ring builder with stone and setting options).
Secure online payment processing.
Order management and tracking.
Customer account management.
Inventory management.

Technology Stack

WordPress

WooCommerce

PHP

API Integrations

External System Integrations

Diamond supplier databases (via API).
Payment gateways (e.g., Stripe, PayPal).

Non-Functional Requirements

Scalability to handle increasing traffic and product volume.
High website performance and fast loading times.
Robust security measures to protect customer data.
Responsive design for optimal viewing on all devices.

Expected Business Impact

The project is expected to significantly increase online sales by providing a better customer experience and more flexible customization options. Cost reduction will result from moving away from the custom backend. Scalability will enable The Jewelry Exchange to capitalize on future growth opportunities in the online jewelry market and maintain a competitive advantage.