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The existing decoupled CMS caused inefficiencies: 158 content types created navigation complexity, lack of visual preview hindered content accuracy, engineers were required for basic text edits, and slow publishing workflows delayed critical updates to cancer treatment resources.
A subsidiary of Roche Pharmaceuticals providing genomic mutation insights for cancer treatment, serving physicians, researchers, and patients.
Anticipated 11.7% increase in page views, 45% improvement in content engagement metrics, and 16% higher user satisfaction. Content update cycles reduced from days to hours, enabling timely dissemination of critical cancer treatment information while maintaining brand authority.