This Case Shows Specific Expertise. Find the Companies with the Skills Your Project Demands!

You're viewing one of tens of thousands of real cases compiled on Many.dev. Each case demonstrates specific, tangible expertise.

But how do you find the company that possesses the exact skills and experience needed for your project? Forget generic filters!

Our unique AI system allows you to describe your project in your own words and instantly get a list of companies that have already successfully applied that precise expertise in similar projects.

Create a free account to unlock powerful AI-powered search and connect with companies whose expertise directly matches your project's requirements.

Digital Transformation of Sea Tow's Website and Member/Partner Portals

launchpadlab.com

Business services

eCommerce

Information technology

Challenges with Outdated Systems and Manual Processes

Sea Tow faced inefficiencies due to outdated website technologies that failed to integrate with their Heroku-based API and Salesforce CRM. Manual processes for partner onboarding, lack of self-service capabilities for members, and poor user experience on legacy portals hindered operational efficiency and customer satisfaction.

About the Client

A franchise organization providing on-water assistance services across the US, Puerto Rico, and the U.S. Virgin Islands, offering towing, fuel delivery, and membership-based services.

Goals for Digital Modernization

Modernize the website to integrate seamlessly with Salesforce and Heroku API
Automate manual workflows for partner and membership management
Enhance user experience for members and partners through intuitive portals
Establish Salesforce as the single source of truth for customer data
Increase conversion rates and member retention through streamlined digital flows

Core System Functionalities

Redesigned WordPress website with Salesforce/Heroku API integration
Member portal with self-service account management and membership upgrades
Partner/Savings Club portal for automated offer management
Interactive Locator Map with real-time franchise location data
Automated workflows for membership onboarding and renewal
Geolocation-based home port selection using Google Maps API

Technology Stack

WordPress

Heroku

Salesforce

Auth0

Google Maps API

Maps Pro plugin

System Integrations

Salesforce API for CRM data synchronization
Google Maps + Places APIs for location services
Auth0 for secure authentication and user routing

Non-Functional Requirements

Scalable architecture to support 100+ franchise locations
Nightly data synchronization between Salesforce and website
High-availability design for critical member services
Secure authentication for member/partner portals
SEO-optimized and mobile-responsive design

Expected Business Outcomes

The digital transformation is projected to reduce manual operational tasks by 70%, increase online membership conversions through improved UX, enhance partner engagement via self-service tools, and position Salesforce as the centralized CRM hub. The modernized platform will also drive higher website traffic through improved SEO and deliver measurable ROI through automated Savings Club participant management.