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Digital Transformation of Historical Tourism Experience in Madinah

hedgehoglab.com

Government

Tourism

Information technology

Cultural Engagement Challenge

Madinah contains over 200 historical sites, but most visitors and residents only engage with a limited number of locations. This disconnect between the city's rich heritage and public awareness limits tourism potential and economic opportunities for local businesses.

About the Client

Governmental urban development authority overseeing infrastructure and cultural preservation projects in Madinah, Saudi Arabia

Transformation Goals

Create immersive city-wide museum experience through digital integration
Increase visitor engagement with underutilized historical sites
Enhance cultural tourism through interactive storytelling
Implement multilingual digital solutions for international visitors
Develop loyalty programs to encourage repeat visits

Core System Capabilities

GPS-enabled interactive guided tours
Augmented Reality storytelling at historical sites
Multilingual content management system
QR code-based site access and tracking
Loyalty rewards program with kiosk integration
Audio narration and multimedia content delivery

Technology Stack

Flutter (cross-platform mobile development)

Strapi (headless CMS)

ARCore/ARKit

Location-based services API

System Integrations

YouTube API for video content
Google Maps API
Payment gateway for loyalty program
Analytics platforms

Operational Requirements

High-performance content delivery for multimedia assets
Data privacy compliance (GDPR/CCPA)
Scalable cloud infrastructure
Offline functionality for low-connectivity areas
Multi-language support architecture

Expected Outcomes

Projected increase in historical site visitation by 40%, enhanced visitor retention through interactive experiences, 25% growth in local tourism revenue, and establishment of Madinah as a leading cultural heritage destination through digital innovation.