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Digital Transformation for Unified Customer Experience Platform

bilberrry.com

Media

Information technology

Advertising & marketing

Fragmented Digital Ecosystem

Legacy CMS limitations causing disjointed user experiences across marketing, sales, and editorial platforms. Inconsistent branding, fragmented navigation, and inability to support modern marketing needs like localization and analytics. Multiple standalone systems (press release platform, PressPass) creating operational inefficiencies.

About the Client

Global press release news distributor and Berkshire Hathaway subsidiary seeking to unify digital experiences across multiple platforms

Digital Transformation Goals

Unify all digital experiences under a single domain
Implement headless architecture for content integration
Create scalable design system aligned with brand identity
Streamline user journeys for media professionals and customers
Centralize content management while reducing developer dependency

Core System Requirements

Centralized Strapi CMS for content management
Press release platform integration via API
PressPass authentication system unification
Responsive design system with reusable components
Advanced navigation with resource hub framework

Technology Stack

Strapi CMS

Headless architecture

React.js

GraphQL

System Integrations

Press release distribution platform
PressPass user authentication system
Hubspot marketing tools
Analytics platforms

Operational Requirements

High scalability for 5M+ monthly users
Sub-second page load performance
Enterprise-grade security for media credentials
CMS usability for non-technical staff
Multi-language localization support

Expected Business Outcomes

Projected 500% increase in daily registrations, with majority from top-tier media outlets. Enhanced content management efficiency enabling 24/7 global press release distribution. Unified analytics framework for measuring marketing effectiveness across all user segments.