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Digital Transformation for Funeral Services with ECommerce CRM and Mobile Application

lizard.global

Other industries

eCommerce

Web Application

Retail

Challenges in Digital Transformation for Funeral Services

The client lacked a structured roadmap to leverage digital technologies for brand growth in the Chinese cemetery market, resulting in fragmented initiatives, low conversion rates, and limited online visibility for services like 'cemetery near me' searches.

About the Client

A memorial park in Malaysia offering crematoriums, funeral services, burial plots, urns, and facilities like temples, conference halls, and 24/7 security in a Chinese cemetery.

Objectives for Digital Transformation Initiative

Implement an integrated ECommerce CRM to create a digital sales channel
Develop service facilitation software to modernize funeral event management
Launch an online obituary platform for community engagement
Enable multi-level marketing through commission management systems
Optimize accessibility via a cross-platform mobile application

Core Functional Requirements

CRM integration with multi-level marketing capabilities
Funeral event management and booking system
Online obituary creation and sharing functionality
Secure payment gateway with commission tracking
Mobile-responsive interface for burial plot sales and service access

Technology Stack Preferences

Custom CRM solutions

React Native for mobile apps

Cloud-based infrastructure

API-first architecture

Required System Integrations

Payment gateways (e.g., Stripe/PayPal)
Existing cemetery databases
Third-party authentication services

Non-Functional Requirements

High availability (24/7 uptime)
Data security for sensitive personal information
Scalability for peak usage during festivals
Cross-device compatibility

Expected Business Impact

Streamlined service delivery, 30% increase in online conversions for burial plot sales, enhanced customer engagement through digital obituaries, and improved operational efficiency via automated CRM workflows, positioning Perpetual as a market leader in Malaysia's digital funeral services sector.