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Itsu's existing website and digital infrastructure were outdated, difficult to manage, and poorly integrated. This resulted in limited upselling and gifting opportunities, lack of support for modern payment methods (Apple/Android Pay), and overall inability to effectively support business growth across a growing number of restaurants. Disconnected systems and a lack of robust digital tooling hindered marketing efforts and created operational inefficiencies.
Itsu is a fast-casual restaurant chain offering healthy and sustainable Asian-inspired food. With 80+ restaurants, they are committed to providing nutritious, flavorful, and ethically sourced meals.
This digital transformation project is expected to significantly boost Itsu's position as a leading premium Asian health fast food brand. Improved online ordering, enhanced brand storytelling, and optimized operations will drive sales growth, increase customer loyalty, and enable future expansion through franchising and new store openings. A modern, scalable platform will allow Itsu to remain competitive and meet the evolving needs of its customers.