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Digital Transformation and Platform Modernization for Premium Asian Health Fast Food Brand
  1. case
  2. Digital Transformation and Platform Modernization for Premium Asian Health Fast Food Brand

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Digital Transformation and Platform Modernization for Premium Asian Health Fast Food Brand

hedgehoglab.com
Food & Beverage

Challenge: Outdated Digital Ecosystem Hindering Growth

Itsu's existing website and digital infrastructure were outdated, difficult to manage, and poorly integrated. This resulted in limited upselling and gifting opportunities, lack of support for modern payment methods (Apple/Android Pay), and overall inability to effectively support business growth across a growing number of restaurants. Disconnected systems and a lack of robust digital tooling hindered marketing efforts and created operational inefficiencies.

About the Client

Itsu is a fast-casual restaurant chain offering healthy and sustainable Asian-inspired food. With 80+ restaurants, they are committed to providing nutritious, flavorful, and ethically sourced meals.

Objectives: Modernize Digital Platform for Scalable Growth

  • Develop a category-leading website to drive sales and enhance brand loyalty.
  • Establish a scalable and robust digital infrastructure to support business growth across 80+ restaurants.
  • Improve content management and distribution capabilities across product lines and new initiatives.
  • Integrate key systems (CRM, payment gateways) to enhance customer experience and operational efficiency.
  • Enable future technology adoption with a flexible and adaptable platform.

Functional Requirements

  • Online ordering with integration of various payment gateways (including Apple/Android Pay).
  • Content management system (CMS) for managing product information, promotions, and brand storytelling.
  • CRM integration for customer data management and personalized marketing.
  • User account management and loyalty program integration.
  • Reporting and analytics dashboards for tracking key performance indicators.

Preferred Technologies

AWS (for hosting)
Strapi (headless CMS)
Vue.js (frontend framework)
Nuxt.js (frontend framework for SSR)
Atreemo CRM (integration)

Integrations Required

  • Atreemo CRM
  • Payment Gateways (Apple Pay, Android Pay, etc.)
  • Potentially, marketing automation platforms.

Key Non-Functional Requirements

  • Scalability to support a growing number of restaurants and online orders.
  • High performance and fast loading times.
  • Security to protect customer data and prevent fraud.
  • Accessibility compliance (WCAG).
  • Maintainability and ease of future updates.

Expected Business Impact

This digital transformation project is expected to significantly boost Itsu's position as a leading premium Asian health fast food brand. Improved online ordering, enhanced brand storytelling, and optimized operations will drive sales growth, increase customer loyalty, and enable future expansion through franchising and new store openings. A modern, scalable platform will allow Itsu to remain competitive and meet the evolving needs of its customers.

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