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The platform faces critical challenges including slow loading speeds, poor mobile responsiveness, inconsistent design system, outdated payment processes, disorganized content structure, and misalignment between branding and user interface. These issues negatively impact user experience, SEO rankings, and conversion rates.
A digital platform for book collectors and enthusiasts, specializing in rare books and social networking for literature fans in German-speaking regions.
Projected 40% reduction in bounce rates through performance improvements, 25% increase in user registrations via mobile optimization, and 15% higher conversion rates from streamlined payment processes. Enhanced design consistency is expected to improve brand recognition by 30% in target markets.