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Digital Platform Revamp for Enhanced User Experience and Business Intelligence

capitalnumbers.com

Information technology

Retail

Healthcare

Financial services

Food & Beverage

Current Platform Limitations

Existing platform suffers from outdated UI/UX, fragmented information architecture, poor navigation, inconsistent branding, and limited functionality for conducting in-store experiments. Users face difficulties locating data quickly and executing tests without technical expertise.

About the Client

A technology company specializing in in-store experimentation and data-driven decision-making solutions for multi-vertical businesses

Strategic Enhancement Goals

Create intuitive, brand-consistent interface with improved information architecture
Implement scalable solution for cross-device responsiveness
Enable non-technical users to conduct in-store A/B testing
Incorporate multimedia content for brand storytelling
Establish dynamic content updates for SEO optimization
Facilitate seamless data upload and analysis workflows

Core System Capabilities

Responsive hamburger navigation menu
Offline A/B testing framework for physical stores
Interactive video content management system
Dynamic news/blog integration with SEO optimization
Structured data upload portal for test parameters
Event management module for brand engagement
Testimonial showcase with visual storytelling

Technology Stack

WordPress

HTML5

CSS3

System Integrations

Third-party video hosting platforms
Event registration systems
Customer data management APIs
Content delivery networks (CDN)

Operational Requirements

Cross-browser compatibility (Chrome, Firefox, Safari, Edge)
Mobile-first responsive design
High-performance loading metrics (<2s)
WCAG 2.1 accessibility compliance
Scalable cloud infrastructure

Business Transformation Outcomes

Expected to enhance decision-making efficiency by 40%, increase user engagement through interactive content, reduce technical dependency for test execution, and improve conversion rates via optimized information architecture. The modernized platform will strengthen brand authority while enabling data-driven retail optimization across multiple industries.