Digital Platform Modernization with Scalable E-Commerce and Progressive Web Applications

The client struggles with outdated eCommerce technology, high staff turnover affecting platform maintains, and infrastructural limitations that hinder meeting modern digital commerce demands, leading to lower conversion rates and scalability issues during peak shopping times.

A mid-sized retail company specializing in apparel, seeking to enhance their digital storefront, improve customer engagement, and scale operations for peak shopping seasons.

• Achieve a significant increase in conversion rates during peak shopping periods, targeting an improvement from approximately 3% to over 16%.
• Enhance platform performance scores and user experience through optimized frontend architecture.
• Implement scalable and flexible infrastructure to support ongoing development and seasonal traffic surges.
• Reorganize IT operations to improve stability, efficiency, and future readiness.
• Create a robust, dynamic, and engaging digital storefront capable of integrating new features rapidly.

• Integration of a composable storefront architecture for flexible, modular feature deployment
• Implementation of a Progressive Web Application (PWA) framework to enable app-like experiences on mobile and desktop
• Deployment of a modern design system utilizing UI component libraries for consistent and attractive UI/UX
• Responsive and interactive web and mobile interfaces built with JavaScript libraries for seamless user engagement
• Enhanced conversion tracking and analytics dashboards to monitor performance and optimize user pathways

• CRM systems for customer data synchronization
• Payment gateways for secure and flexible checkout processes
• Analytics tools for performance monitoring and conversion optimization

• Platform should achieve high performance scores, e.g., Lighthouse scores indicative of fast load times
• Scalability to efficiently handle seasonal peak traffic surges
• Security protocols compliant with industry standards to protect customer data
• High availability architecture to ensure maximum uptime

The project aims to substantially improve eCommerce performance and customer engagement, with targeted increase in conversion rates from approximately 3% to over 16% during peak periods. Additionally, the robust, scalable infrastructure will position the retailer for ongoing enhancements, future growth, and operational resilience, delivering significant ROI demonstrated through improved sales metrics and operational efficiency.