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Digital Platform Modernization for Enhanced User Engagement and Revenue Growth

robosoftin.com

Medical

Pharma & Healthcare Services

Current Challenges in User Engagement and Revenue Optimization

The Epocrates app, a critical tool for over 1 million healthcare providers, faces challenges in maintaining user engagement, increasing app sessions, and generating incremental revenue. The platform's complexity and numerous integration points require modular improvements to enhance usability and business outcomes.

About the Client

Leading provider of network-enabled healthcare services and digital solutions for healthcare professionals

Strategic Goals for Platform Enhancement

Enhance user engagement metrics through personalized features
Increase average session duration and frequency
Implement monetization strategies to boost revenue streams
Optimize app performance across diverse healthcare workflows
Ensure scalability for future user growth and feature additions

Core Functional Requirements and Key Features

Personalized clinical decision-support dashboards
Real-time analytics for medication interactions
In-app telehealth integration
Subscription-based premium feature tiers
Offline access to critical medical references

Technology Stack Preferences

React Native for cross-platform mobile development

AWS cloud infrastructure

FHIR (Fast Healthcare Interoperability Resources) APIs

AI/ML models for predictive analytics

Critical System Integrations

Electronic Health Record (EHR) systems
Third-party medical database APIs
Payment gateways for subscription management
HIPAA-compliant data storage solutions

Non-Functional Requirements

HIPAA and GDPR compliance
99.99% system uptime SLA
Sub-200ms response time for critical operations
Horizontal scalability for 2x user growth

Anticipated Business Outcomes

Projected 40% increase in monthly active users, 25% growth in subscription revenue, and 30% improvement in app store ratings. The modernized platform will strengthen Athenahealth's market position as the most trusted clinical app while enabling compliance with evolving healthcare IT standards.