Digital Platform Modernization for Content Rating and Educational Engagement

The organization faces outdated digital platforms that limit accessibility, engagement, and timely dissemination of content ratings and educational resources. Their current systems impede their goal of being the trusted authority for content classifications in their jurisdiction, exhibiting low user engagement, limited search and filtering capabilities, and inefficient content management workflows.

A national organization specializing in content classification, providing classifications for films, videos, and digital media, aiming to enhance public understanding and engagement through digital channels.

• Reduce bounce rate on educational and main classification websites by at least 55% within the first few months.
• Increase average user session duration threefold by delivering engaging and relevant content.
• Improve site and platform performance by at least 33% to enhance user experience.
• Enhance accessibility features achieving a 200% improvement to reach a wider audience.
• Boost search engine optimization (SEO) performance by a minimum of 14% to increase visibility.
• Implement a centralized content management system allowing effortless updates across multiple digital platforms.
• Develop three integrated digital platforms including an educational site, main classification portal, and a mobile application, all aligned with a modern visual identity.

• Educational platform tailored for parents, teachers, and students featuring downloadable PSHE resources, educational tools, and interactive classification activities.
• Main classification site with prominent, faceted search capabilities, instant filtering options, and direct links to relevant resources and film release information.
• A mobile app enabling users to decide where to watch content, access instant ratings, view recent releases, and personalize content preferences. The app should support setting and locating nearby cinemas with automatic showtimes display, quick ratings access, and a kid-friendly content mode.
• A centralized content management system to enable cross-platform content updates, scheduling, and workflow automation, ensuring timely distribution of content.

• Content sourcing systems for classification and educational resources updates
• Location services API for cinema proximity features
• Industry and media databases for up-to-date content and ratings information
• Notification and push service integrations for real-time updates

• Platform performance improvements targeting at least 33% faster load times
• Accessibility enhancements achieving 200% better compliance with accessibility standards
• SEO optimization with a minimum 14% increase in search rankings
• Robust security protocols to protect user data and platform integrity
• Scalable architecture to accommodate growth in content and user base

The new integrated digital classification ecosystem is expected to significantly enhance user engagement, as evidenced by a projected 55% reduction in bounce rate and a threefold increase in session duration. Platform improvements will lead to a 33% boost in performance, enabling more efficient content updates and better user experiences. Accessibility and SEO enhancements will expand reach, attracting a broader audience and establishing the organization as the definitive authority for content classifications and educational resources in their market.