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Digital Platform Enhancement for a Premium Sports Management Company

salttechno.com

Sports

Challenges

The company is experiencing difficulties in effectively engaging its audience, delivering consistent and seamless digital experiences, and optimizing internal operational workflows due to outdated digital systems. They need to modernize their digital infrastructure to gain a competitive advantage in the evolving sports management landscape.

About the Client

A leading sports management company in India offering talent management, event management, and client relationship services to athletes, teams, and sponsors.

Objectives

Enhance brand perception and elevate the company's image as a premium sports management provider.
Improve customer engagement through a user-friendly and interactive digital experience.
Streamline internal operations, including event management, client relationship management, and resource allocation.
Expand market reach and acquire new clients through an integrated digital marketing strategy.

Functional Requirements

Responsive website design with intuitive navigation and engaging content.
Centralized event management system for planning, promotion, and execution of sporting events.
Client relationship management (CRM) tools for managing athlete and sponsor relationships.
Automated processes for administrative tasks and resource allocation.
Integrated digital marketing tools for SEO, content marketing, social media management, and targeted advertising.

Preferred Technologies

Responsive Web Design (HTML, CSS, JavaScript)

Backend Framework (e.g., Node.js, Python/Django, Ruby on Rails)

Database (e.g., PostgreSQL, MySQL)

Cloud Hosting (e.g., AWS, Azure, Google Cloud)

CRM Software

Marketing Automation Tools

SEO tools

Integrations Required

Social Media Platforms (e.g., Facebook, Twitter, Instagram)
Email Marketing Platforms
Payment Gateways
CRM Systems

Non-Functional Requirements

Scalability to accommodate future growth.
High performance and fast loading times.
Robust security measures to protect sensitive data.
Accessibility across various devices and browsers.

Expected Business Impact

The digital makeover is expected to result in an elevated brand perception, increased customer engagement, streamlined operations, improved efficiency, expanded market reach, and ultimately, significant business growth for the sports management company.