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Existing website suffered from a confusing sitemap, rigid text-heavy template, and siloed content structure. Limited visual assets combined with academic-heavy messaging hindered donor engagement and obscured the organization's collaborative ethos. Content governance was inefficient due to fragmented content categories.
Global nonprofit organization focused on empowering women-led organizations through philanthropy and resource allocation
Anticipated outcomes include 40% increase in donor conversion rates, 60% reduction in content management time, and measurable improvement in user engagement metrics. The design system will maintain brand consistency while enabling flexible content creation, and the unified hub will enhance content discoverability by 75%.