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Fragmented user experience across mobile and web platforms, inconsistent omnichannel integration, inefficient order management systems, and declining customer engagement metrics threatened market share in India's competitive quick-service restaurant sector.
Leading multinational fast-food chain seeking to optimize digital customer engagement and order fulfillment
Anticipated 35% increase in digital order share, 25% reduction in customer acquisition costs, and 15% improvement in Net Promoter Score (NPS) through seamless omnichannel experience. Platform scalability expected to support 2M+ concurrent users during peak hours.