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Farm Fresh RI's existing website suffers from an inflexible structure that struggles to accommodate growing content needs. Key pain points include accessibility gaps (e.g., insufficient color contrast, unclear navigation cues), fragmented user journeys to critical information (e.g., farmers' market details), and inconsistent content organization that pushes important resources below the fold. These issues hinder effective communication of their mission and programs.
Non-profit organization dedicated to growing local food resources and promoting sustainability through farmers' markets, food access programs, and community engagement.
Implementation of the roadmap is projected to increase user engagement by 40%, reduce bounce rates by 25%, and enable staff to independently update 80% of content without technical support. Improved accessibility will expand reach to underserved communities, while streamlined navigation is expected to boost participation in key programs like Bonus Bucks and Hope's Harvest by 30%.