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Development of Social Media-Driven Travel Booking Platform with Video Integration

lizard.global

Hospitality & leisure

Advertising & marketing

eCommerce

Emerging Market Challenge in Travel Video Affiliate Marketing

In the Philippines, the lack of platforms enabling social marketers to publish video content for selling travel-related services (e.g., hotel stays) creates a gap in leveraging affiliate marketing opportunities for tourism growth.

About the Client

A technology company founded in 2002, dedicated to simplifying travel bookings through innovative digital solutions and connecting users with accommodations globally.

Platform Development Goals for Enhanced Travel Experience

Design a mobile application for seamless video creation, sharing, and live streaming of travel experiences
Integrate hotel booking functionality with real-time inventory access
Implement a reward system for influencers based on bookings generated via their content
Enable social engagement features (e.g., following, commenting, referrals)

Core System Functionalities and Key Features

Video editing and publishing tools with live streaming support
Hotel search, filtering, and instant booking integration
Referral code system with discount rewards
User profiles for content creators and travelers
Social features (following, commenting, sharing)

Technology Stack Preferences

React Native or Flutter for cross-platform mobile development

Cloud-based video storage and streaming solutions

UI/UX design tools like Figma or Adobe XD

Critical System Integrations

Expedia API or similar travel booking APIs
Payment gateway integration (e.g., Stripe, PayPal)
Social media platform APIs for content sharing

Performance and Scalability Requirements

High scalability for video traffic spikes
Low-latency booking confirmation system
Secure payment and user data handling

Business Impact Projections

Enables travelers to discover accommodations through authentic video content, increases booking conversion rates via social proof, and expands market reach for travel partners in the Philippines and globally while creating a new revenue stream through affiliate marketing.