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High cost per lead ($100) through traditional affiliate marketing channels, difficulty generating leads in a competitive multi-state market (48 US states), and lack of social proof to enhance digital engagement despite having a functional website as the sole marketing asset
US-based extended car warranty provider offering flexible plans and add-on guarantees with a focus on customer service excellence
Anticipated 7x increase in qualified leads, 65% reduction in cost per acquisition (from $100 to $35 avg), 90% improvement in click volume through targeted campaigns, and establishment of sustainable digital marketing infrastructure across all 48 continental US states with measurable ROI improvements