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Development of Scalable PPC Campaign Management Platform for Automotive Warranty Provider
  1. case
  2. Development of Scalable PPC Campaign Management Platform for Automotive Warranty Provider

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Development of Scalable PPC Campaign Management Platform for Automotive Warranty Provider

wiserbrand.com
Automotive
Insurance

Challenges in Digital Marketing for Automotive Warranty Provider

High cost per lead ($100) through traditional affiliate marketing channels, difficulty generating leads in a competitive multi-state market (48 US states), and lack of social proof to enhance digital engagement despite having a functional website as the sole marketing asset

About the Client

US-based extended car warranty provider offering flexible plans and add-on guarantees with a focus on customer service excellence

Objectives for Enhancing Digital Marketing Performance

  • Reduce cost per lead by 65% through optimized PPC strategies
  • Generate 7x more leads compared to previous marketing efforts
  • Establish scalable campaign infrastructure across 48 US states
  • Improve click-through rates through brand-specific keyword targeting

Core PPC Platform Functionalities

  • Google Ads integration (Search, Smart, Performance Max campaigns)
  • Keyword performance testing framework
  • Dynamic campaign scaling based on conversion data
  • Discovery Ads and remarketing automation
  • Real-time analytics dashboard for CTR/CPL tracking

Digital Marketing Technology Stack

Google Ads API
Performance Max Campaigns
Discovery Ads framework
Search Ads 360

System Integration Requirements

  • CRM system for lead tracking
  • Google Analytics 4
  • Conversion tracking pixels
  • Customer review aggregation platform

Operational Requirements

  • Multi-state campaign scalability
  • Real-time performance monitoring
  • Automated bid optimization
  • Data encryption for customer information
  • 99.9% uptime during peak campaign periods

Projected Business Impact Metrics

Anticipated 7x increase in qualified leads, 65% reduction in cost per acquisition (from $100 to $35 avg), 90% improvement in click volume through targeted campaigns, and establishment of sustainable digital marketing infrastructure across all 48 continental US states with measurable ROI improvements

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