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Development of Scalable Online Greeting Card Platform with Multi-Channel Delivery

capitalnumbers.com

eCommerce

Information Technology

Challenges in Building a Scalable and User-Friendly Greeting Card Platform

Need to create an online greeting card store from scratch with scalable architecture that maintains high-resolution image quality, supports seamless admin customization, and provides an intuitive user interface for card personalization. Requirements include handling high-traffic volumes during peak events, ensuring cross-channel delivery reliability, and maintaining robust payment and contact management systems.

About the Client

Digital solutions provider specializing in customizable eCard platforms with integrated delivery systems

Key Objectives for the Greeting Card Platform Development

Create a visually appealing eCommerce storefront for customizable greeting cards
Implement scalable backend architecture for seamless content management
Develop intuitive frontend customization tools with virtual keyboard integration
Enable multi-channel delivery via email, SMS, and MMS
Integrate secure payment gateway with recurring billing capabilities
Optimize image processing for high-resolution templates

Core System Functionalities and Key Features

User authentication and account management
Categorized template gallery with search/filter functionality
WYSIWYG card customization editor
Multi-format contact import (CSV/VCF)
Scheduled delivery system for invitations
Integrated payment processing with Braintree
Admin dashboard for content management
Automated image optimization pipeline
Musical card creation with MP4 support
Custom envelope design functionality

Technology Stack Requirements

Node.js backend framework

Angular frontend framework

MySQL relational database

AWS cloud hosting platform

ImageMagick image processing library

Puppeteer automated testing

Third-Party System Integrations

SendGrid email delivery API
Twilio SMS/MMS API
Braintree payment gateway
Angular Material UI components

Non-Functional System Requirements

High availability during peak traffic periods
Horizontal scalability for future content expansion
End-to-end data encryption
Sub-second page load times for media-rich templates
99.9% API uptime SLA
Cross-browser compatibility

Expected Business Impact of Platform Implementation

Enables rapid market entry with differentiated digital greeting card solution, increases customer engagement through personalized experiences, reduces operational costs via automated delivery systems, and drives revenue growth through repeat purchases. Scalable architecture supports seasonal traffic spikes while maintaining performance, and integrated analytics enable data-driven product optimization.