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Development of Scalable eCommerce Platform for Apparel Retailer with Enhanced Mobile Experience and Strategic Partnership Enablement

coherentsolutions.com

Retail

eCommerce

Information technology

Business Challenges

The client faced resource constraints in maintaining technical expertise, high costs of in-house team management, and urgent need for a modernized digital commerce platform to meet seasonal demand surges and competitive market pressures.

About the Client

A leading apparel retailer seeking to expand market presence through digital transformation

Project Goals

Increase mobile/tablet transaction rates by 40% during peak seasons
Establish scalable technical infrastructure for 50% annual growth
Reduce time-to-market for strategic initiatives by 60%
Enable new B2B partnership integrations within 90 days

Core System Requirements

Responsive mobile-first storefront with progressive web app capabilities
Customizable product catalog with dynamic pricing rules
Integrated partner portal for B2B order management
Real-time analytics dashboard for customer behavior tracking
Headless CMS for rapid content updates

Technology Preferences

React Native for cross-platform mobile development

Node.js backend with microservices architecture

GraphQL API gateway

AWS cloud infrastructure

Agile DevOps toolchain

System Integrations

Payment gateway (Stripe/Adyen)
ERP system (SAP/Oracle)
CRM platform (Salesforce)
Inventory management system
Marketing automation tools

Operational Requirements

99.99% uptime during peak shopping periods
Sub-200ms page load times for critical paths
Horizontal scalability to handle 10x traffic spikes
PCI-DSS compliance
Automated CI/CD pipelines with blue/green deployment

Expected Business Impact

Projected 35% revenue increase through enhanced mobile conversion rates, $2M+ annual cost savings from optimized operations, and 200+ new enterprise partnerships enabled by scalable B2B infrastructure within 18 months post-implementation.