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Development of Responsive Website with Enhanced User Engagement and SEO Optimization
  1. case
  2. Development of Responsive Website with Enhanced User Engagement and SEO Optimization

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Development of Responsive Website with Enhanced User Engagement and SEO Optimization

techexactly.com
Advertising & marketing
eCommerce
Information technology

Current Website Limitations

Existing website lacks responsive design, leading to poor user experience across devices. Limited interactive elements reduce customer engagement, while suboptimal SEO practices result in low search engine visibility. Non-compliant cookie management system risks regulatory penalties.

About the Client

Digital agency specializing in creating high-performance websites for businesses across industries

Key Project Goals

  • Implement fully responsive design for all device types
  • Increase user engagement metrics by 40%
  • Improve organic search rankings for 20+ target keywords
  • Ensure GDPR/CCPA compliance for cookie management

Core System Requirements

  • Cross-device responsive layout
  • Interactive portfolio gallery with filtering
  • On-page SEO optimization tools
  • Cookie consent management system
  • User behavior analytics dashboard

Technology Stack

HTML5/CSS3 with Flexbox/Grid
React.js for interactive components
Next.js framework for SSR/SEO
Google Lighthouse for performance audits
WordPress with Yoast SEO plugin

System Integrations

  • Google Analytics 4
  • Search Console API
  • Cookiebot CMP integration
  • CRM system API (HubSpot)
  • Content Delivery Network (Cloudflare)

Performance Standards

  • Page load time <2 seconds on mobile
  • 99.9% uptime SLA
  • WCAG 2.1 accessibility compliance
  • SSL/TLS encryption
  • Mobile-first indexing optimization

Expected Business Outcomes

Projected 35% increase in organic traffic within 6 months, 25% longer average session duration, and 15% higher conversion rates. Compliance features will reduce legal risks while improved performance metrics will enhance brand credibility and customer satisfaction.

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