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Development of Real-time Marketing Analytics Platform for Child Mobility Company

trigent.com

Consumer products & services

Manufacturing

Retail

Data Silos and Lack of Real-time Insights

Global Child Mobility operates with fragmented data across multiple sources (web analytics, social media, CRM, marketing campaigns) and regions. This lack of a centralized, real-time analytics platform hinders their ability to deliver hyperpersonalized marketing experiences and optimize campaign performance. The business struggles to gain holistic views of customer behavior and campaign effectiveness, relying on delayed reports and limited data-driven decision-making.

About the Client

A global leader in the design, manufacture, and marketing of child safety products, including car seats, strollers, and bike seats, committed to safety, comfort, and user-friendliness.

Project Goals

Centralize marketing data from all sources into a single platform.
Develop interactive dashboards to visualize key marketing KPIs in real-time.
Empower the marketing team to generate custom reports and perform ad-hoc analysis.
Improve marketing campaign performance by enabling hyper-personalization and data-driven optimization.
Enhance customer understanding through advanced data analytics and segmentation.

Functional Requirements

Data ingestion from various sources (Azure Data Factory, Sprout Social API, CSV files, etc.).
Data cleansing, transformation, and standardization.
Real-time data processing and analytics.
Customizable and interactive dashboards with drill-down capabilities.
Ad-hoc reporting and data exploration tools.
User-friendly interface for marketing team access and report generation.
Data refresh scheduling and alerting.
Segmentation and filtering based on various criteria (time, region, product, customer).
API for integrating with other marketing systems.

Preferred Technologies

Power BI

Azure Data Factory

Azure SQL Data Warehouse

Azure Synapse Analytics

Sprout Social API

Custom API development (Python/Node.js)

Required Integrations

Google Analytics
Sprout Social
CRM System (Salesforce/Dynamics 365 - to be determined)
Marketing Automation Platform (Marketo/HubSpot - to be determined)
Social Media Platforms (Facebook, Instagram, Twitter, etc.)

Key Non-Functional Requirements

Scalability to handle growing data volumes.
High performance for real-time data processing and dashboard rendering.
Data security and compliance with privacy regulations (GDPR, CCPA).
Reliability and data integrity.
User access control and permission management.

Expected Business Impact

By implementing this platform, Global Child Mobility is expected to achieve a 3x increase in marketing campaign performance through hyper-personalization, improved customer insights, and data-driven decision-making. This will translate to increased customer engagement, higher conversion rates, reduced marketing spend, and ultimately, improved revenue growth. The ability to monitor key metrics in real-time will allow for proactive optimization and faster response to market trends.