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Development of Publisher Customization Tool (PCT) for Ad Campaign Management

capitalnumbers.com

Advertising & marketing

Web Advertising

Current Challenges in Ad Code Management

Existing monolithic JS file serving publisher-specific code causes systemic errors: 1) Single code error disrupts all campaigns, 2) No isolation of publisher-specific modifications, 3) High risk of revenue loss from ad display failures, 4) Inefficient debugging and maintenance processes

About the Client

Advertising agency specializing in web advertising campaigns across 400+ websites

Key Project Goals

Create isolated publisher-specific JS/CSS files
Develop centralized administration tool for code management
Implement error containment mechanisms
Enable granular code customization per publisher
Ensure campaign continuity despite individual publisher errors

Core System Requirements

Role-based access control (admin-only access)
Publisher card management system
Custom CSS/JS code editor per publisher
Error tracking with source documentation
Bulk activation/deactivation of publisher configurations
Searchable publisher database with sorting
Hostname validation and mapping system
User management with permission controls

Technology Stack

Vue.js

Laravel

System Integrations

Authentication system
Error monitoring tool
Publisher domain validation API

Quality Attributes

High availability (99.9% uptime)
Real-time code deployment
Secure code execution environment
Scalable file storage for 400+ publishers
Error-resistant code injection mechanism

Expected Business Impact

Reduction of systemic campaign failures by 95%, 70% faster error resolution times, 40% improvement in ad delivery reliability, and elimination of cross-publisher code conflicts while maintaining operational efficiency for 400+ websites