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The client faces intense competition in the nutrition app market, requires organic growth without influencer marketing, needs to balance child-friendly design with parental trust, and must ensure strict compliance with data security regulations for children's information while driving repeat purchases.
An Indian nutrition products manufacturer targeting children's health, seeking digital transformation to enhance market reach and customer engagement through a direct-to-consumer platform.
The platform is expected to increase monthly sales by 40% through improved customer retention, reduce marketing costs by eliminating influencer dependencies, achieve 25% repeat purchase rates via subscription features, and establish brand authority through user-generated content and organic growth.