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Development of Next-Generation OTT Streaming Platform

theninehertz.com

Media

Challenges with Existing OTT Platform & Audience Engagement

The media company faces challenges in seamlessly integrating multiple OTT platforms, optimizing video streaming performance for a diverse user base with varying bandwidth conditions, and delivering a personalized viewing experience. They need to enhance content discoverability, improve user retention, and generate additional revenue streams through monetization options.

About the Client

A leading US-based media company operating television channels and producing diverse content (news, entertainment, sports, documentaries) seeking to expand its digital reach and enhance audience engagement through a custom OTT streaming platform.

Project Goals

Increase digital reach by 30% within the first year.
Boost audience engagement by 25% through personalized content recommendations and interactive features.
Reduce churn rate by improving user satisfaction and content discovery.
Generate additional revenue through diverse monetization strategies (AVOD, SVOD, TVOD, advertising).
Provide a seamless and high-quality streaming experience across all devices (web, mobile, TV).

Functional Requirements

Personalized content recommendations engine.
AI-powered voice search.
Screen mirroring capability.
Digital Rights Management (DRM) for content protection.
Multiple monetization options (AVOD, SVOD, TVOD).
Content library management and metadata tagging.
Real-time analytics and reporting.
User account management and subscription handling.
Ad insertion and targeted advertising capabilities.
Social media integration.

Preferred Technologies

Swift (iOS)

Kotlin (Android)

Python

AWS

TensorFlow

PyTorch

OAuth 2.0

CDN

DRM

Required Integrations

Payment gateway (e.g., Stripe, PayPal).
Content management system (CMS).
Analytics platform (e.g., Google Analytics).
Social media APIs.

Non-Functional Requirements

Scalability to handle a large and growing user base.
High performance and low latency streaming.
Security to protect user data and content.
Cross-platform compatibility (web, iOS, Android, TV).
Reliability and availability (high uptime).

Expected Business Impact

This project is expected to significantly enhance the media company's digital presence, expand its audience reach, increase revenue streams, and improve customer satisfaction. The personalized experience and advanced features will drive higher engagement and reduce churn, positioning the company for continued growth in the evolving OTT landscape.