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Existing mobile app relies on web view technology leading to poor user engagement and retention. Lack of internal product/design teams hinders development of modern UX, multi-platform streaming capabilities, and monetization strategies. Current infrastructure fails to support scalable, secure media delivery across devices.
Provider of authenticated cricket coverage including Test Series, ODI, T20I, and practice sessions, seeking digital transformation of streaming services
Anticipated increase in user retention through improved UX and personalized content discovery. Expanded audience reach via smart TV platform availability. Enhanced monetization potential through extended viewing sessions and targeted advertising capabilities. Strengthened technical ecosystem through successful third-party integrations.