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App Store Optimization (ASO) for Enhanced Visibility and User Acquisition in Music Streaming Platform

theninehertz.com

Media

Information Technology

Advertising & marketing

Challenges in App Store Visibility and User Acquisition

Bajao Radio faced significant difficulties in achieving organic discoverability on Google Play and App Store, resulting in low download rates despite having a functional music streaming platform with location-based content personalization.

About the Client

Online radio platform enabling users to stream location-based music content with integrated promotion channels for businesses

Key Objectives for App Store Optimization

Improve organic search rankings for relevant music streaming keywords
Increase Play Store/App Store download conversion rates
Enhance user trust through improved review metrics
Achieve cost-effective user acquisition compared to paid campaigns

Core ASO Implementation Requirements

Keyword research and metadata optimization engine
App title/description versioning system
Visual asset management for screenshots/icons
User review collection and analysis module
Competitor benchmarking dashboard

Optimization Technology Stack

SEO tools (Ahrefs, SensorTower)

Google Analytics

Firebase

ASO automation platforms

Platform Integrations

Google Play Console
Apple App Store Connect
WhatsApp Business API
Email marketing systems

Operational Requirements

24/7 performance monitoring
Scalable cloud infrastructure
GDPR-compliant data handling
Real-time analytics dashboard

Expected Business Impact of ASO Implementation

Projected 500% increase in organic downloads over 6 months, 7%+ conversion rate improvement, and 40% reduction in user acquisition costs through sustained top search rankings for competitive music streaming keywords.