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Development of Next-Generation Online Shopping App with AI-Powered Features

robosoftin.com

Retail

eCommerce

Consumer products & services

Challenges in Modernizing Digital Commerce Experience

Existing mobile platform lacked advanced features to compete in competitive retail markets, requiring enhanced personalization, security, and performance optimization to improve conversion rates and global accessibility.

About the Client

Leading watch retailer seeking to expand digital commerce capabilities through an innovative mobile shopping platform

Strategic Goals for Digital Transformation

Implement AI-assisted development workflows to accelerate time-to-market
Create immersive shopping experiences through virtual try-on and live assistance
Establish robust security framework for transaction integrity
Achieve 85%+ conversion rate improvement through personalized features
Enable seamless global transactions with multi-currency support

Core Platform Capabilities

Voice-activated search functionality
AI-driven personalized product recommendations
Multi-gateway secure payment system
Real-time chatbot support integration
Advanced analytics dashboard
Virtual product try-on experience
Live video consultation with sales associates
Loyalty rewards program framework
Global currency conversion module
User review and rating system

Technology Stack Requirements

GitHub Copilot for AI-assisted coding

MobSF for mobile security analysis

SonarQube for code quality assurance

Android Profiler for performance optimization

Jenkins + Fastlane for CI/CD pipeline

Third-Party System Integrations

Razor Pay payment gateway
PayPal integration
Adobe Analytics
Appsflyer attribution tracking
Simpl Pay and Snapmint EMI solutions

Operational Excellence Standards

99.99% system availability SLA
Sub-200ms API response times for critical operations
OWASP Top 10 security compliance
Automated code quality gates
Real-time performance monitoring dashboard

Projected Business Outcomes

Anticipated 84% conversion rate increase through enhanced UX features, 10x reduction in critical API latency, 1 million+ app downloads within first year, and 99.7% crash-free user sessions while maintaining enterprise-grade security compliance.