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Development of Native Mobile Applications for Social Commerce Platform
  1. case
  2. Development of Native Mobile Applications for Social Commerce Platform

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Development of Native Mobile Applications for Social Commerce Platform

effectivesoft.com
eCommerce
Retail
Advertising & marketing

Challenges with Hybrid Application Limitations

Existing hybrid mobile application restricted improvements in user experience, visual design, and performance. Required migration to native platforms while maintaining operational continuity during iterative workflow rework.

About the Client

Digital platform combining social networking and online shopping with global brand partnerships

Objectives for Native Application Development

  • Design native iOS/Android architecture aligned with platform guidelines
  • Implement enhanced features (Apple ID authentication, product search, Q&A functionality)
  • Optimize application performance under normal/peak loads
  • Collaborate with backend team for server-side improvements
  • Successfully publish native apps to App Store and Google Play

Core System Functionalities

  • User authentication via Apple ID and social platforms
  • Product/user search with filtering options
  • Interactive 'Ask a Question' feature for products
  • Drag-and-drop media uploads from devices
  • WeCoins loyalty currency system with redemption options
  • Commission-based product tagging rewards

Technology Stack Requirements

Swift (iOS)
Kotlin (Android)
TypeScript
JavaScript
React Native (legacy components)

Third-Party Integrations

  • Apple ID authentication
  • Google Play Services
  • Instagram API
  • YouTube Data API
  • Vimeo API
  • Payment gateways for WeCoins transactions

Performance & Security Requirements

  • Sub-200ms response time under peak load
  • 99.9% uptime SLA
  • GDPR-compliant data handling
  • Seamless background synchronization
  • Scalable cloud infrastructure

Expected Business Impact of Native Application Development

Enhanced user engagement through improved performance and native UX, 30% faster load times, expanded monetization through 100+ premium partner integrations, and increased user retention via social sharing features. Native architecture enables future feature scalability and strengthens partnerships with major brands like Nike and Amazon.

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