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Development of Multi-Platform Supplier Sourcing Platform for Food & Beverage Industry

hedgehoglab.com

Food & Beverage

Logistics

Information technology

Key Challenges in Restaurant Supply Chain Management

Deliveroo needed to validate and rapidly develop a digital sourcing platform to help restaurants access competitive supplier pricing while maintaining brand consistency with their existing apps. Challenges included meeting strict deadlines for simultaneous Android/iOS/web launches, ensuring seamless user experience across platforms, and conducting field research to validate the platform's usability and market fit.

About the Client

Global food delivery tech unicorn seeking to expand into supplier logistics solutions for restaurants

Platform Launch Goals

Launch synchronized Android, iOS, and web applications by October 2019
Create intuitive ordering system mirroring Deliveroo's consumer app UX
Enable multi-user collaboration for restaurant teams
Establish direct supplier communication channels through integrated messaging
Provide location-based supplier discovery functionality

Core System Capabilities

Multi-user order creation and approval workflows
Real-time supplier messaging system
Location-based supplier search functionality
Mobile-optimized ingredient catalog browsing
Order status tracking dashboard
Supplier inventory management portal

Technology Stack Requirements

Cross-platform mobile development frameworks

Responsive web application architecture

Real-time communication protocols

Cloud-based inventory management systems

System Integration Needs

Existing Deliveroo brand ecosystem
Third-party logistics APIs
Payment gateway integration
Multi-language support framework

Operational Requirements

High-availability infrastructure for concurrent users
GDPR-compliant data handling
Scalable cloud architecture
Accessibility compliance (WCAG 2.1)
Performance optimization for low-bandwidth scenarios

Expected Business Outcomes

Empower small/medium restaurants with collective bargaining power through aggregated purchasing, reduce supply chain management overhead by 40%, increase supplier discovery efficiency through location-based matching, and create new revenue streams for Deliveroo through platform transaction fees.