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Development of Modern eCommerce Platform for European Antiques

createit.com

eCommerce

Retail

Challenge: Reflecting Brand Identity and Driving Sales

The client seeks to modernize their online presence to better reflect the character of antique trade (specifically 1820s aesthetics), attract new customers, and increase sales. The existing online presence is outdated and does not effectively communicate the value and unique nature of their antique offerings. A key challenge is to create a platform that feels authentic and trustworthy, aligning with the established reputation of the company.

About the Client

A leading international trading company specializing in the sale of European antiques and works of art from the 18th, 19th, and 20th centuries.

Project Goals

Attract a wider customer base through a modern and user-friendly online platform.
Increase online sales of European antiques and art.
Establish a strong and unique brand identity online that reflects the company's heritage and expertise.
Provide an exceptional user experience on all devices (desktop, tablet, mobile).
Ensure the platform is easy to manage and maintain.

Functional Requirements

Intuitive product catalog with detailed descriptions and high-quality images.
Secure online payment gateway integration.
Order management system for tracking and fulfillment.
Customer account management and order history.
Search and filtering capabilities to easily find specific antiques.
Content management system for blog posts, articles, and other informative content related to antiques.
User-friendly interface for both customers and administrators.
Reporting and analytics dashboard.

Preferred Technologies

eCommerce Platform (e.g., Shopify, Magento, WooCommerce)

Responsive Design Framework (e.g., Bootstrap)

Content Management System (CMS)

Secure Payment Gateway (e.g., Stripe, PayPal)

Required Integrations

Payment Gateway
Shipping Provider (e.g., FedEx, UPS)
CRM System (potentially)
Accounting Software (potentially)

Non-Functional Requirements

High performance and scalability to handle increasing traffic and product volume.
Robust security measures to protect customer data and prevent fraud.
Excellent mobile responsiveness for optimal viewing on all devices.
Easy to maintain and update.
SEO optimization for improved search engine visibility.

Expected Business Impact

This project is expected to significantly increase online revenue, expand the company's reach to a wider audience, and strengthen its brand reputation as a leading provider of European antiques. The improved user experience will lead to higher conversion rates and increased customer satisfaction. A modern platform will allow for more effective marketing and promotion of the company's offerings.