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Development of Mobile Applications for Blockchain-Based Anti-Counterfeiting and Virtual Try-On

altoroslabs.com

Retail

eCommerce

Information technology

Counterfeit Goods and Lack of Digital Shopping Experiences

The fashion industry suffers significant financial losses due to counterfeiting (estimated at $600 billion annually). Consumers are increasingly demanding digital experiences, including owning virtual replicas of designer products and virtual try-on capabilities. The company lacks the in-house resources to rapidly develop and deploy mobile applications leveraging blockchain and augmented reality to address these market demands and combat counterfeiting effectively.

About the Client

A German company developing a blockchain network to enhance security and provenance within the retail sector, particularly focused on combating counterfeiting and enabling digital experiences for consumers.

Project Goals

Develop a secure mobile application ecosystem to facilitate the adoption of the company's blockchain-based anti-counterfeiting platform.
Enable virtual try-on experiences for digital fashion items using augmented reality.
Create a universal user profile for seamless transactions across multiple retailers on the blockchain.
Enhance the provenance and security of digital designer items.
Reduce counterfeiting within the fashion retail market.

Functional Requirements

Digital Wardrobe: Allow users to view and manage their purchased digital items.
Virtual Try-On: Enable users to virtually try on clothing items using augmented reality.
Universal Profile: Provide a secure and centralized user profile for authentication and transaction management.
Blockchain Integration: Facilitate secure transactions and provenance tracking on the company's blockchain network.
Multi-Store Support: Allow users to shop from multiple participating retailers within the ecosystem.

Preferred Technologies

iOS Native Development

Android Native Development

Augmented Reality (AR) - MediaPipe

Blockchain Integration - web3swift (with modifications)

WalletConnect

Transaction Encryption

Keychain for secure data storage

Inverse Kinematics

Required Integrations

Company's Blockchain Network
Augmented Reality Libraries (MediaPipe)
E-commerce Platforms (Retailer APIs)

Non-Functional Requirements

Security: Robust data encryption and secure storage of sensitive user information.
Performance: Near real-time performance for augmented reality try-on experiences.
Scalability: Ability to handle a large number of users and transactions.
Reliability: High availability and minimal downtime.
Usability: Intuitive and user-friendly interface for both iOS and Android platforms.

Expected Business Impact

This project is expected to significantly reduce financial losses due to counterfeiting, enhance customer engagement through innovative digital experiences, and establish the company as a leader in blockchain-based solutions for the fashion industry. The cross-platform approach aims to reduce long-term maintenance costs and accelerate product development cycles.