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Development of Internal Mobile Application for Retail Partner

herodot.com

Retail

Consumer products & services

Need for Enhanced Employee Digital Competencies and Customer Service

dm-drogerie markt seeks to improve the digital skills of its 16,000 sales assistants and enhance the customer service experience. The current lack of a dedicated internal digital platform hinders effective communication regarding company initiatives and product information dissemination, especially for promotional campaigns.

About the Client

A major German drugstore chain focused on providing a wide range of health, beauty, and personal care products.

Project Goals

Increase employee awareness and understanding of Share's mission and the 1+1 donation initiative.
Educate customers on Share's products and the impact of the 1+1 sharing program.
Develop an easy-to-use mobile application for dm sales assistants.
Ensure timely delivery of the application to support the scheduled campaign launch.
Improve internal communication regarding Share's sustainability efforts.

Functional Requirements

Onboarding module explaining the 1+1 principle.
Countdown timer for campaign awareness.
Daily progress updates on donations.
QR scanner for product information.
Tracking code to visualize donation impact.
Internal blog for campaign promotion (text, image, video).
FAQ section to address user queries.

Preferred Technologies

Android App Development

QR Scanning

Data Tracking

Content Management System (for News/FAQ)

Integrations Required

Potential integration with Share's donation tracking system.
Internal dm-drogerie markt systems (for employee authentication/access).

Key Non-Functional Requirements

High performance (responsive application).
Scalability to support 16,000 users.
Security to protect user data.
Crash-free operation (~100% uptime).

Expected Business Impact

The application is expected to significantly improve employee engagement with Share's mission, enhance customer service capabilities, and contribute to the success of the partnership with Share. By increasing awareness and understanding, the app will drive greater customer adoption of Share's products and the 1+1 donation initiative, ultimately amplifying Share's social impact and strengthening dm-drogerie markt's brand image as a socially responsible retailer.