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City of Hope requires a compelling and engaging method to increase visibility and fundraising at annual events, specifically the Ashley for the Arts music festival, in a competitive environment with over 70 participating organizations. They need to effectively educate attendees about diabetes in an interactive and memorable way.
A leading non-profit organization focused on cancer, diabetes, and other life-threatening illnesses research, treatment, and prevention, with a strong emphasis on patient care and education.
This project is expected to significantly enhance City of Hope's visibility and fundraising efforts at the Ashley for the Arts festival. The engaging VR experience will differentiate City of Hope from other participating organizations, leading to increased attendee engagement, greater brand awareness, and potentially higher donation rates. The educational component will also contribute to raising awareness about diabetes and promoting proactive health management.