This Case Shows Specific Expertise. Find the Companies with the Skills Your Project Demands!

You're viewing one of tens of thousands of real cases compiled on Many.dev. Each case demonstrates specific, tangible expertise.

But how do you find the company that possesses the exact skills and experience needed for your project? Forget generic filters!

Our unique AI system allows you to describe your project in your own words and instantly get a list of companies that have already successfully applied that precise expertise in similar projects.

Create a free account to unlock powerful AI-powered search and connect with companies whose expertise directly matches your project's requirements.

Development of Interactive Video Call Enhancement Application for Personal Care Brand Promotion

railsware.com

Consumer products & services

Advertising & marketing

Market Penetration Challenges in Asian Consumer Engagement

Axe required an innovative digital solution to differentiate itself in the competitive Asian personal care market and effectively engage tech-savvy younger demographics through interactive social platforms.

About the Client

A global personal care brand seeking to increase market penetration in Asian regions through innovative digital engagement strategies

Strategic Objectives for Digital Brand Promotion

Create immersive brand experiences through real-time video enhancement technology
Leverage Google+ Hangouts API for viral marketing campaigns
Establish measurable brand awareness growth in targeted Asian markets

Core System Functionalities

Dynamic virtual accessory overlay during video calls
Customizable effect library with brand-specific elements
Social sharing capabilities for enhanced virality
Google+ user authentication integration
Usage analytics dashboard for campaign tracking

Technology Stack Requirements

Ruby on Rails

Backbone.js

CoffeeScript

HTML5/CSS3

PostgreSQL

Heroku

External System Integrations

Google+ Hangouts API
Google Authentication API

Performance and Scalability Expectations

Support for 10,000+ concurrent users during peak campaigns
Real-time video processing latency under 150ms
Cross-browser compatibility with modern web standards
GDPR-compliant user data handling

Anticipated Business Outcomes

Projected 40% increase in brand engagement metrics among Asian digital natives, establishment of technical framework for future interactive campaigns, and enhanced perception of Axe as a technology-forward personal care brand.