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Development of Immersive Event Engagement Mobile Application

essentialdesigns.net

Food & Beverage

Hospitality & leisure

Media

Challenges in Event Accessibility and Artist-Audience Engagement

Difficulty in effectively connecting partygoers to beach events through fragmented discovery channels, inefficient ticketing processes, and limited artist-fan interaction platforms. Existing solutions failed to create cohesive digital experiences that bridge physical events with digital engagement.

About the Client

A multinational beverage company expanding into event management and experiential marketing through beach lifestyle activations

Key Goals for the Event Engagement Platform

Create immersive mobile application for event discovery and participation
Implement seamless ticketing and access management system
Develop artist engagement tools for fan interaction
Gamify user experience to drive participation
Integrate live streaming capabilities for remote attendance

Core Platform Functionalities

Real-time event listings with location-based discovery
Artist profiles with multimedia content integration
Secure in-app ticket purchasing and digital wallet integration
Live streaming with interactive audience features
Gamification elements (badges, leaderboards, rewards)
Social sharing and event invitation system
Push notifications for event reminders and updates

Technology Stack Requirements

React Native for cross-platform mobile development

Node.js backend with GraphQL API

AWS cloud infrastructure

MongoDB NoSQL database

WebRTC for live streaming capabilities

Third-Party System Integrations

Payment gateways (Stripe, PayPal)
Social media APIs (Facebook, Instagram, Twitter)
Google Maps API for event locations
Analytics platforms (Mixpanel, Google Analytics)
Content Delivery Network (CDN) for media streaming

System Quality Attributes

High availability during peak event periods (99.9% SLA)
Real-time performance for streaming features (<500ms latency)
PCI-DSS compliance for payment processing
Auto-scaling architecture for sudden traffic spikes
End-to-end encryption for user data protection

Expected Business Impact

Anticipated 40% increase in event attendance through improved digital accessibility, 25% boost in ticket sales conversion via streamlined purchasing, and 300% growth in artist-fan interactions through gamified engagement features. Platform will establish brand leadership in experiential marketing while creating new revenue streams through digital event commerce.