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Traditional self-reporting methods for predicting consumer preferences (e.g., TV show ratings) demonstrate only 17% accuracy due to inherent biases and unreliability in conscious consumer responses.
A SaaS platform leveraging neuroscience to measure consumer engagement through physiological responses
Implementation of neuroscience-based measurement system is expected to achieve 82-95% accuracy in predicting consumer behavior, enabling data-driven decisions for content development, advertising strategies, and product engagement optimization across media and marketing sectors.