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Development of High-Performance Car Auction Platform with SSO and SEO Optimization

capitalnumbers.com

eCommerce

Automotive

Challenges in Platform Performance and User Engagement

The existing platform suffers from nonresponsive layouts causing customer loss, unoptimized images leading to slow page loads, poor SEO performance, and absence of SSO integration. These issues result in reduced high-value sales and limited engagement from premium automotive communities.

About the Client

Online auction platform specializing in luxury vehicles with integrated automotive community engagement

Objectives for Platform Enhancement

Implement responsive design for cross-device compatibility
Optimize page loading speed through image compression and code optimization
Enhance SEO capabilities to improve search engine rankings
Integrate SSO functionality with BMW club portal
Improve backend scalability and database performance

Core System Requirements

Mobile-responsive interface with adaptive layouts
Single Sign-On (SSO) integration with automotive community portals
Automated image optimization and lazy loading
Server-side rendering for SEO optimization
Real-time bidding interface with WebSocket integration

Technology Stack Requirements

Next.js

Node.js

PostgreSQL

AWS

Critical System Integrations

BMW Club SSO API
Payment Gateway Integration
Vehicle Data API

Performance and Operational Requirements

Sub-2 second page load time
99.95% system availability SLA
Horizontal scalability for traffic spikes
GDPR-compliant authentication
Automated CI/CD pipeline

Expected Business Impact of Platform Optimization

The enhanced platform is projected to increase high-value bidder participation by 40%, reduce bounce rates through faster loading times, and improve organic search traffic by 60% through SEO optimizations. SSO integration with automotive communities is expected to drive 25% more premium user conversions, while technical improvements will reduce hosting costs by 30% through optimized resource utilization.