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Development of Google My Business Profile Audit Tool with Chrome Extension and Dashboard
  1. case
  2. Development of Google My Business Profile Audit Tool with Chrome Extension and Dashboard

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Development of Google My Business Profile Audit Tool with Chrome Extension and Dashboard

lionwood.software
Information technology
Advertising & marketing
Business services

Challenges with Google Business Profile (GBP) Optimization

Businesses struggle to effectively manage and optimize their Google Business Profiles. Common challenges include selecting relevant categories, extracting actionable data for decision-making, and conducting comprehensive multimedia audits. Existing solutions often require significant SEO expertise and multiple tools, hindering widespread adoption.

About the Client

Expert-led SEO company offering a suite of SEO tools and services, including those focused on Google Business Profiles (GBPs).

Project Goals

  • Develop a web-based dashboard for viewing and analyzing GBP data.
  • Create a Chrome extension for efficient GBP audits during routine searches.
  • Implement secure payment functionality for tiered access and upgrades.
  • Establish a robust database infrastructure for storing and managing GBP data.
  • Ensure accurate and reliable data parsing through best practices.
  • Provide ongoing maintenance and updates to the platform.

Functional Requirements

  • GBP data visualization and reporting.
  • Automated category suggestion and analysis.
  • Data extraction and reporting capabilities (CSV export).
  • Image and video audit functionalities.
  • Chrome extension for quick GBP analysis.
  • User authentication and authorization.
  • Subscription management and payment processing.

Preferred Technologies

Next.js
Supabase
Memberstack
Stripe
Plasmo

Required Integrations

  • Google My Business API
  • Stripe API

Non-Functional Requirements

  • Scalability to accommodate a growing user base.
  • Performance to ensure fast data processing and dashboard loading.
  • Security to protect user data and payment information.
  • Reliability and availability of the platform.

Expected Business Impact

The tool will empower businesses to optimize their online presence more efficiently, enabling data-driven decision-making without requiring extensive technical expertise. Automated audits and reporting will save time and resources, leading to improved local SEO rankings and increased visibility. The image and video audit features will address the growing importance of visual content in GBP performance.

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