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Development of Global Pop Culture E-commerce Platform
  1. case
  2. Development of Global Pop Culture E-commerce Platform

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Development of Global Pop Culture E-commerce Platform

tatvasoft.com
Retail
eCommerce
Consumer products & services

Challenge

The client, a retail giant with physical stores, recognized the need to expand their customer base and revenue streams by establishing a robust online presence. They aimed to replicate the success of leading e-commerce platforms by offering a wide selection of high-end collectibles, pop culture merchandise, apparel, and novelty items, catering to an on-demand market with global delivery capabilities. The initial challenge involved selecting appropriate shipping methods and payment gateways suitable for a global customer base, particularly within the Postaplus ecosystem.

About the Client

A large, established retail company with a physical presence in the UAE, seeking to expand its reach and offerings through a comprehensive online platform focused on pop culture merchandise.

Objectives

  • Develop a scalable and secure e-commerce platform for pop culture merchandise.
  • Enable a seamless online shopping experience for customers worldwide.
  • Provide efficient order management capabilities for the client.
  • Integrate robust payment gateways and shipping solutions to support global delivery.
  • Increase brand accessibility and reach a broader customer base.
  • Enhance customer satisfaction through a user-friendly platform and personalized experience.

Functional Requirements

  • Simple user signup and login with security measures (e.g., reCAPTCHA).
  • Product browsing and filtering by category, manufacturer, new arrivals, and themes.
  • Comprehensive search functionality with filtering options (ratings, expertise, category, experience).
  • ‘Add to favorites’ feature for saving desired items.
  • Multiple currency support (AED, USD, and potentially more).
  • Secure payment gateway integration with multiple payment options.
  • Order management system for both customers and administrators.
  • User account management (order history, profile details).
  • Voice-to-text product search functionality.

Technology Stack

PHP
MySQL
Magento 2
Apache

Integrations

  • Payment gateways (e.g., Stripe, PayPal, Postaplus)
  • Shipping providers (e.g., FedEx, DHL, UPS)
  • Potentially, CRM or ERP systems for order and customer management.

Non-Functional Requirements

  • Scalability to handle a growing customer base and product catalog.
  • High performance and fast loading times.
  • Robust security measures to protect customer data and prevent fraud.
  • Mobile responsiveness for optimal viewing on all devices.
  • Reliable and stable platform with minimal technical glitches.

Expected Business Impact

The development of this e-commerce platform is expected to significantly increase the client's revenue by expanding its reach beyond physical stores. It will enhance brand visibility, improve customer satisfaction through a convenient online shopping experience, and provide a centralized platform for managing all pop culture merchandise sales. The platform will also enable the client to efficiently manage orders, track inventory, and analyze sales data, leading to improved operational efficiency and profitability. The platform aims to provide a one-stop solution for managing the entire pop culture business, from order processing and earnings management to delivery tracking and customer support.

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